Portfolio

Digital marketing work presented as strategy, execution and measurable progress.

Explore selected social media, paid advertising, profile optimisation and performance projects completed across different industries. Each case study explains our approach and displays the original client screenshots in their correct aspect ratio.

Meta advertising and content performance

Building wider visibility through structured Meta campaign activity.

Our team reviewed the audience, campaign objective and available creative assets before organising the paid-media activity. We focused on maintaining a clear campaign structure, monitoring reach and content interactions, and using the performance dashboard to guide future creative and targeting decisions. The original dashboard below shows 963.8K views, 218.8K reach and 25.2K content interactions during the displayed reporting period.

Our focusAudience planning, campaign monitoring, creative learning and reporting

Meta performance dashboard showing views, reach and interactions

Google Ads campaign management

Reaching high-intent users through a more focused search campaign.

We used the Google Ads account structure and search-campaign data to review impressions, clicks, cost and keyword opportunity. Our approach centred on relevant search intent, controlled campaign organisation and continuous review of the traffic being generated. The supplied dashboard shows 119K impressions and 680 clicks for the visible campaign period, while preserving the original account screenshot for transparency.

Our focusSearch intent, campaign structure, traffic quality and optimisation

Google Ads dashboard showing campaign impressions and clicks

Instagram reach and content discovery

Using consistent publishing and relevant content to expand audience visibility.

Our social media work focused on creating content that could earn attention beyond the existing follower base. We reviewed content themes, visual consistency and the performance of individual posts to understand what was attracting the strongest audience response. The supplied insights show 909,549 accounts reached and 1,483,588 impressions, with top-performing content visible in the supporting screenshot.

Our focusContent planning, reach, non-follower discovery and performance analysis

Skincare social media presence

Creating a clearer profile experience for a product-led skincare brand.

For the skincare profile, our work centred on making the brand presentation easier to understand at a glance. We reviewed the biography, product communication, visual content mix and profile activity so the page could communicate credibility, product purpose and brand consistency. The profile and professional-dashboard screenshots are shown together to connect the audience-facing experience with the available account activity.

Our focusProfile optimisation, content presentation, product storytelling and activity review

Jewellery content presentation

Developing a more consistent visual storefront for a jewellery profile.

Our objective was to strengthen the way products, craftsmanship and brand personality were presented across the Instagram grid. We considered profile clarity, highlight organisation and the balance between product images, lifestyle content and trust-building information. The original profile screenshot demonstrates how a cohesive visual direction can help a product-based business look more established and easier to explore.

Our focusVisual consistency, product storytelling, highlights and profile structure

Finance and technology content

Combining educational content, profile structure and reel performance analysis.

For a finance and technology audience, content needs to communicate information quickly while maintaining credibility. Our approach considered the profile biography, recurring educational formats, topical creative and the performance of short-form video. The profile and reel-insight screenshots below show how audience-facing content and platform data can be reviewed together to guide future publishing decisions.

Our focusEducational content, profile clarity, reel performance and audience response

Facebook video visibility

Reviewing high-volume video reach to guide the next content cycle.

Our reporting process looks beyond one headline number. We review how views changed over time, which formats contributed to discovery and where people found the content. The supplied Facebook professional dashboard shows 1,069,539 views during the displayed period, along with video and reel activity that can inform future creative planning.

Our focusVideo visibility, format analysis, reporting and future content planning

Facebook professional dashboard showing video views

Creative service communication

Turning complex marketing services into clear visual experiences.

We designed service graphics around recognisable digital interfaces so potential clients can understand each capability more quickly. Instead of using generic stock imagery, our visual direction connects social media, website design, branding and content strategy with the environments in which the work actually appears.

Our focusVisual storytelling, service clarity, interface-inspired design and brand consistency

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